Base creates brand solutions using strategy, creativity, and innovation. We specialize in not specializing. Any industry, discipline, or media. With studios in New York, Brussels, Santiago and Geneva, we are an expanding international network that partners with best-in-class collaborators to make the complex simple and the informative entertaining.
24% of studios are medium-sized (6-20 people).
Prior to Base, Geoff was at DKNY from 1992-1998 as Director of DKNY International Menswear, a combination of sales, marketing, store openings…It was a huge influence on his career in that:
- He met his current partners through DKNY.
- Of the five partners, he is today the lead on marketing and strategy for Base's clients, both of which tie back to his roots at DKNY
- It gave him an in-depth knowledge of the fashion industry, one of the key sectors in which Base operates.
- He had enormous international exposure (spent more than 50% of his time traveling overseas) which directly influenced the decision for Base to expand with small offices globally as opposed to vertically in one location.
Average: 17 years
Director of DKNY International Menswear at Donna Karan
Min was at BIG (Ogilvy Brand Integration Group). Her time there influenced her career in that at BIG she was the designer but realized she wanted to have her hands on the business as a whole. Meaning how to run a design business, develop strategies, conduct meetings with clients, and more. She yearned to have a more holistic experience. This led her to Base.
Approximately 178 square feet/person. The average is 210 square feet/person.
37% of studios share a space.
Base: 7, Other: 11
Client meetings held in studio: Approximately half
Books and bookshelves, Our work, Photos, Process materials for ongoing projects, "Posterity" poster, A blonde wig, Left over tape
To each their own: some keep their desks tidy, while others like it messier.
We like it, but plan to make some changes to the space
31% of studios work 50-59 hours/week.
The average is 40-49 hours/week.
41% of studios in this range
127 bikers across all studios
4% of studios are loud
Favorite delivery/take-out: Smile To Go
Favorite sit-down lunch: Thai Angel
Favorite Place(s): The Room, Soho