aesthetic portrait
photo portrait
Left to Right: Geoff Halber, Kyle Blue

About

Studio Size

Small (1-5)

Year founded

2011

Borough

Brooklyn

Studio Bio/Philosophy

ETC is a NY-based design studio founded by Geoff Halber & Kyle Blue. The studio specializes in identity, publishing, and interactive projects for clients spanning culture and commerce. Their design work often employs sophisticated typographic systems and a high-level of craftsmanship to elevate business approaches and editorial content.

The Team

ETC has 3 people. Of those, 2 are studio heads.

60% of studios are small-sized (1-5 people).

Average height

More than 6’

Shortest: 6’0”
Tallest: 6’1”

Conversations

There’s no ego, there’s no attitude. We’re constantly critiquing each others’ work and trying to make it better.

Watch

Studio Disciplines

Breakdown of Work

10%

Motion

40%

Interactive

Primary Specialties

  • Art Direction (58)
  • Books (52)
  • Branding & Identity (77)
  • Editorial/Publication Design (51)
  • Environmental Design (38)
  • Illustration (45)
  • Information Graphics (41)
  • Interaction Design (36)
  • Print (75)
  • Web Design (59)

Clients’ Industries

  • Education (40)
  • Fashion (45)
  • Local & community organizations (41)
  • Media & Publishing (58)
  • Music (28)
  • Restaurants & Food (29)
  • Technology (37)
  • The Arts/Cultural Institutions (71)

ETC’s Clients

Geoff Halber, Co-Founder

Demographics

From Veazie, Maine, United States, lives in Clinton Hill, Brooklyn , New York. Primary design education is school (Yale School of Art).

Previous Design Employment

Teaching Design

  • Shristi School of Art, Design and Technology — 1 years
  • Vermont College of Fine Art — 1 years

Kyle Blue, Co-Founder

Demographics

From Maxton, North Carolina, United States, lives in Clinton Hill, Brooklyn, New York. Primary design education is school (North Carolina State University).

Previous Design Employment

Location

The Space

Amenities

  • Bike storage (26)
  • Coffee maker (53)
  • Elevator (54)
  • Large format printer (19)
  • Library/book collection (67)
  • Photo/video equipment (45)
  • Pin-up board (43)
  • Roof access (14)

Number of conference rooms

1

Client meetings held in studio: Less than half

Number of plants

6-10

Type of chair

Aeron

Decorations

Books and bookshelves, Process materials for ongoing projects, Kunst Kredit 1978/79 Poster, by Wolfgang Weingart

Desk Policy

To each their own: some keep their desks tidy, while others like it messier.

Working Days

Working week

The work week is 50-59 hours/week, core hours are 9:00-7:00, with the first in at 9:00am and the last out at 7:30pm.

31% of studios work 50-59 hours/week.
The average is 40-49 hours/week.

Work Weekends?

Once a month

Busiest Time of day?

Afternoon

Culture

Music

Plays music for 70% of the day at an average volume. Currently obsessed with Daft Punk, and most played over the last year is Tanlines.

Biking to work

2

127 bikers across all studios

Overall Noise Level

Quiet

36% of studios are quiet

Working groups

100%

Studio

Encourage freelance work?

Indifferent

Internal studio meetings

A couple times/week

Lunch Habits

Eats in small groups

Eat out for lunch?

Once a week

Favorite sit-down lunch: Le Gamin

Critiquing Process

75%

On-screen reviews

Studio Rituals

Weekly Partner Lunch

Hashtags

  • #bikers
  • #booklover
  • #brooklyn
  • #climbing
  • #coffeegeeks
  • #craft
  • #friends
  • #letterpress
  • #perfectionists
  • #risograph
  • #roadtripping
  • #skateboarding
  • #typography