Flat
About
Studio Size
Medium (6-20)
Year founded
1996
Borough
Manhattan
Studio Bio/Philosophy
Flat is a creative consultancy specializing in brand strategy, user experience design and software development. Our ability to bring to light the underlying needs of an organization, conceive of and shape actionable strategy, and engage any audience has allowed us to work across the full spectrum of culture.
The Team
Flat has 6 people. Of those, 2 are studio heads and 1 is managerial.
24% of studios are medium-sized (6-20 people).
Gender Breakdown
50% male
50% female
Average height
5’10”-6’
Shortest: 5’4”
Tallest: 6’5”
Average age
30-35
Youngest: 25
Oldest: 43
Number of freelancers/year
0
Number of interns/year
1-2
Average: 1-2
Studio Disciplines
Breakdown of Work
Number of studio projects
26–50
Pro-bono projects
1–5
Strategy/Execution
50% Strategy
50% Execution
Primary Specialties
- Art Direction (58)
- Brand Strategy (42)
- Branding & Identity (77)
- Experience Design (33)
- Interaction Design (36)
- Mobile Design (30)
- Motion (29)
- Print (75)
- Web Design (59)
- Web Development (25)
Outside the scope of the studio
- Environmental Design (4)
- Industrial Design (35)
- Product (18)
- Sound Design (49)
Clients’ Industries
- Education (40)
- Fashion (45)
- Finance & Investment (26)
- Local & community organizations (41)
- Media & Publishing (58)
- Music (28)
- Retail (43)
- Technology (37)
- The Arts/Cultural Institutions (71)
Flat’s Clients
- American Red Cross
- Cornell University Law School
- Deutsche Bank (2)
- KieranTimberlake
- Loeffler Randall (2)
- Museum of Modern Art (6)
- New York City Marathon
- Oribe Hair Care
- Tang Museum (3)
- The Annenburg Retreat at Sunnylands
- Warner Music Group (3)
- Yale University Art Gallery (3)
- Young Presidents' Organization
Doug Lloyd, Partner
Demographics
Age 43, Male, from Kansas City, KS, USA, now lives in Beacon, NY. Formal education is graduate degree, primary design education is self-taught.
Years in Design Industry
17 years
Average: 17 years
Teaching Design
- University of the Arts — 2 years
- Parsons The New School for Design — 2 years
- Rhode Island School of Design — 1 years
Board Member on Professional Design Organizations
- AIGA — 5 years
Time spent designing
50% actual
50% desired
Tsia Carson, Partner
Demographics
Age 42, Female, from New York, NY, USA, now lives in Beacon, NY. Formal education is graduate degree, primary design education is self-taught.
Years in Design Industry
17 years
Teaching Design
- University of the Arts — 3 years
- Hunter College — 2 years
- Parsons The New School for Design — 2 years
- Rhode Island School of Design — 1 years
Board Member on Professional Design Organizations
- AIGA — 5 years
Time spent designing
50% actual
50% desired
Location
The Space
The studio is about 2000 square feet. It’s rented and they’ve been there for 1 months. They share a space with 2 other companies/individuals.
Approximately 100 square feet/person. The average is 210 square feet/person.
37% of studios share a space.
Number of times moved
5
Total people in space
20
Flat: 6, Other: 14
Amenities
- Balcony (4)
- Bike storage (26)
- Cleaning service (44)
- Coffee maker (53)
- Dishwasher (24)
- Elevator (54)
- Freezer (43)
- Library/book collection (67)
- Private bathrooms (34)
- Roof access (14)
- Waiting area / reception (26)
Number of conference rooms
1
Client meetings held in studio: Less than half
Number of plants
1-5
Type of chair
Aeron
Desk Policy
To each their own: some keep their desks tidy, while others like it messier.
Space Satisfaction
We love it, it’s perfect
Working Days
Working week
The work week is 30-39 hours/week, core hours are 10:00-6:00, with the first in at 9:30am and the last out at 7:30pm.
8% of studios work 30-39 hours/week.
The average is 40-49 hours/week.
Paid Vacation
11-15 days
41% of studios in this range
Paid Holidays
10 days
Average: 7
Work Weekends?
Never
Take Summer Fridays?
No
Busiest Time of day?
Afternoon
Culture
Music
Plays music for 20% of the day at an average volume. Currently obsessed with Die Antwoord, and most played over the last year is Beyonce.
Side Projects
Books, websites, fashion
42% of studios have side projects.
Biking to work
1
127 bikers across all studios
Pick your poison
Whisk(e)y
Overall Noise Level
Quiet
36% of studios are quiet
Working groups
Work from home?
A couple times/week
Encourage freelance work?
Indifferent
Internal studio meetings
Once a month
Lunch Habits
Eats in small groups
Eat out for lunch?
A couple times/week
Critiquing Process
Studio Outings
Beach day
Favorite Place(s): Fire Island