aesthetic portrait
photo portrait
Left to Right: Diane Zouein, Jennifer Ip, Sanghee Kim, Kevin Gatta, Xiaomeng “Carol” Shi, Lucas Tang, Wenkang “Kevin” Kan

About

Studio Size

Small (1-5)

Year founded

1988

Borough

Manhattan

Studio Bio/Philosophy

KEVIN GATTA is director of Gatta Design & Co., Inc., located in the NYC. Kevin joined Herb Lubalin Associates in 1979; joined The Pushpin Group with Pocknell & Co in 1981–1988. He is a Distinguished Professor for Graduate COMD at Pratt Institute since 1981. KEVIN co-authored four texts with "Communicating Through Graphic Design" published in 2010.

Elsewhere

The Team

Gatta Design & Co has 2 people. Of those, 2 are studio heads and 1 is managerial.

60% of studios are small-sized (1-5 people).

Gender Breakdown

50% male

50% female

Average age

51-60

Youngest: 55
Oldest: 56

Number of freelancers/year

6-10

1-5 are long-term freelancers

Studio Disciplines

Breakdown of Work

5%

Motion

20%

Interactive

Number of studio projects

51–75

Pro-bono projects

6–10

Strategy/Execution

76% Strategy

24% Execution

Primary Specialties

  • Art Direction (58)
  • Books (52)
  • Brand Strategy (42)
  • Branding & Identity (77)
  • Editorial/Publication Design (51)
  • Environmental Design (38)
  • Exhibition Design (33)
  • Information Graphics (41)
  • Packaging (45)
  • Print (75)
  • Product (23)
  • Typeface Design (25)
  • Web Design (59)

Outside the scope of the studio

  • Broadcast Graphics (27)
  • Experience Design (12)
  • Illustration (18)
  • Industrial Design (35)
  • Interaction Design (13)
  • Mobile Design (16)
  • Motion (35)
  • Sound Design (49)
  • Web Development (43)

Clients’ Industries

  • Advertising (22)
  • Education (40)
  • Finance & Investment (26)
  • Healthcare (18)
  • Local & community organizations (41)
  • Media & Publishing (58)
  • Real Estate (24)
  • The Arts/Cultural Institutions (71)

Biggest Competition

During these economic times, many of us share clients and jobs

Sister Studio

Jason Calfo/Calfo Design Group

Gatta Design & Co’s Clients

  • AmerindoFunds
  • Aquila Family of Funds
  • Cabot Wrenn Furniture
  • Consolidated Corporate Fund of Lincoln Center
  • Continuum Health Partners
  • CUNY
  • Diocese of Brooklyn Queens Elementary Education
  • Film Society of Lincoln Center
  • Jewish Funders Network
  • Mount Sinai Medical Center
  • The Central Park Conservancy
  • The Ford Foundation (2)

Kevin Gatta

Demographics

Age 55, Male, from Brooklyn, NY, USA, now lives in The Spring House, Broomall, PA. Formal education is graduate degree, primary design education is school (Pratt Graduate Design Program).

What’s been the biggest influence on your design career?

My Mom, Dad and art teacher Mrs McCarthy. Professors Sykes, Horvat + Ames. The early trust of my creative spirit at Lubalin by Mike Aron, Jason Calfo, Tony DiSpigna + Alan Peckolick. Then earning the trust of Seymour @Pushpin and my students @Pratt.

Years in Design Industry

38 years

Average: 17 years

Previous Design Employment

Teaching Design

  • Pratt Institute — 34 years

Location

The Space

The studio is about 300 square feet. It’s owned and they’ve been there for 1 year, 10 months.

Number of times moved

4

Total people in space

2

Number of conference rooms

1

Number of plants

6-10

Type of chair

Steelcase

Decorations

Books and bookshelves, Our friends' artwork, Process materials for ongoing projects, Old gasoline and advertising signs

Space Satisfaction

We like it, but plan to make some changes to the space

Working Days

Working week

The work week is 30-39 hours/week, core hours are 9:30-4:30, with the first in at 7:30am and the last out at 5:00pm.

8% of studios work 30-39 hours/week.
The average is 40-49 hours/week.

Work Weekends?

Never

Take Summer Fridays?

Yes

Busiest Time of day?

Morning

Culture

Music

Plays music for 50% of the day at an average volume. Currently obsessed with Classic Rock, and most played over the last year is Classic Rock and Jazz.

Overall Noise Level

Quiet

36% of studios are quiet

Studio pets

1 dog

32% have pets at the studio

Working groups

100%

Groups

Internal studio meetings

Once a week

Critiquing Process

25%

On-screen reviews

Studio Outings

Dinner

Favorite Place(s): Monte's Trattoria, Amelia's Restaurant

Hashtags

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