aesthetic portrait
photo portrait
Key: 01. Tom Edwards 02. Aldo Gonzalez 03. Adam Grabowski 04. Greg Hahn 05. Lauren Hartstone 06. Haley Klatzkin 07. Jenny Lipp 08. Ryan McLaughlin 09. Ryan Moore 10. Dylan Mulvaney 11. Irene Park 12. Nicole Stevens


Studio Size

Medium (6-20)

Year founded




Studio Bio/Philosophy

Gretel is a modern design studio founded in 2005. Our focus is to create memorable work across a variety of mediums. We are designers, photographers, directors, illustrators, typographers, writers and 3D artists. We create work for screens and print in and out of home. Most importantly we create striking images fueled by smart creative thinking.

The Team

Gretel has 12 people. Of those, 3 are studio heads and 4 are managerial.

24% of studios are medium-sized (6-20 people).

Gender Breakdown

58% male

42% female

Average height


Shortest: 5’2”
Tallest: 6’5”

Average age


Youngest: 25
Oldest: 44

Number of freelancers/year


1-5 are long-term freelancers

Number of interns/year


Average: 1-2

Studio Disciplines

Breakdown of Work





Number of studio projects


Pro-bono projects



50% Strategy

50% Execution

Primary Specialties

  • Brand Strategy (42)
  • Branding & Identity (77)
  • Broadcast Graphics (18)
  • Editorial/Publication Design (51)
  • Experience Design (33)
  • Illustration (45)
  • Motion (29)
  • Print (75)

Clients’ Industries

  • Advertising (22)
  • Fashion (45)
  • Finance & Investment (26)
  • Media & Publishing (58)
  • Products (32)
  • Retail (43)
  • Sports (22)
  • Technology (37)
  • The Arts/Cultural Institutions (71)
  • TV (17)

Biggest Competition

Any great work we see

Sister Studio

Zut Alors!

Greg Hahn, Principal, ECD


Age 44, Male, from New York, New York, United States, now lives in Bedford-Stuyvesant, Brooklyn, New York. Formal education is some college/university, primary design education is self-taught.

What’s been the biggest influence on your design career?

I was 8 when the Citicorp building was built. It introduced me to modernism. Not only the building, but the street lights, signage and subway entrances were totally unique in the city. I'd never seen anything quite like it and it stuck with me.

Years in Design Industry

20 years

Average: 17 years

Board Member on Professional Design Organizations

  • AIGA — 2 years

Time spent designing

10% actual

30% desired

Nicole Stevens, Executive Producer


Female, from Edina, MN, USA, now lives in Park Slope, Brooklyn, New York. Formal education is undergraduate degree, primary design education is school (Hofstra University).

Previous Design Employment

  • Superfad
  • Charlex

Ryan Moore, Creative Director


Age 34, Male, from Tiffin, OH, USA, now lives in Park Slope, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (University of Cincinnati).

What’s been the biggest influence on your design career?

I remember being mesmerized by logo animations as a kid. United Artists was my favorite, this big, dramatically lit 3D monolith that rotated and aligned into a perfect 2D logo. I loved the WGBH red-laser too. Even the Netscape Navigator logo, that GIF with the comets? Good stuff. I had no idea that was a job, animating logos. I now have that job.

Years in Design Industry

12 years

Previous Design Employment

  • Leroy & Clarkson

Teaching Design

  • School of Visual Arts — 4 years

Time spent designing

30% actual

50% desired


The Space

The studio is about 5000 square feet. It’s rented and they’ve been there for 3 years.

Approximately 385 square feet/person. The average is 210 square feet/person.
37% of studios share a space.

Number of times moved


Total people in space


Gretel: 12, Other: 1


  • 3D printer (3)
  • Bike storage (26)
  • Cleaning service (44)
  • Coffee maker (53)
  • Dishwasher (24)
  • Edit room (4)
  • Elevator (54)
  • Free booze (28)
  • Free drinks (27)
  • Free snacks (27)
  • Freezer (43)
  • Large format printer (19)
  • Library/book collection (67)
  • Photo/video equipment (45)
  • Pin-up board (43)
  • Private bathrooms (34)
  • Waiting area / reception (26)

Number of conference rooms


Client meetings held in studio: Less than half

Number of plants


Type of chair

Eames aluminum group


Process materials for ongoing projects

Desk Policy

To each their own: some keep their desks tidy, while others like it messier.

Space Satisfaction

We like it, but plan to make some changes to the space

Working Days

Working week

The work week is 40-49 hours/week, core hours are 10:00-7:00, with the first in at 9:30am and the last out at 8:00pm.

50% of studios work 40-49 hours/week.
The average is 40-49 hours/week.

Paid Vacation

21-25 days

3% of studios in this range

Paid Holidays

6 days

Average: 7

Take Summer Fridays?


Busiest Time of day?




Plays music for 30% of the day at an average volume.

Side Projects

top secret

42% of studios have side projects.

Biking to work


127 bikers across all studios

Pick your poison


Overall Noise Level


59% of studios are average

Working groups





Internal studio meetings

Once a week

Lunch Habits

Eats in small groups

Favorite delivery/take-out: Num Pang, Spoon, Pizza Paradise, Manna Express

Eat out for lunch?


Critiquing Process


On-screen reviews

Studio Outings

Dinner, Weekend trips

Studio Rituals

Bagel or Pizza Fridays