Miloby
About
Studio Size
Medium (6-20)
Year founded
2001
Borough
Manhattan
Studio Bio/Philosophy
We are a creative agency. We make ideas. We believe insight-driven design propels brands farther. We seek to build meaningfulness between things and people. We shepherd clarity of vision across media. We think before we make. We are Miloby Ideasystem.
The Team
Miloby has 8 people. Of those, 2 are studio heads and 2 are managerial.
24% of studios are medium-sized (6-20 people).
Gender Breakdown
38% male
63% female
Average height
5’7”-5’9”
Shortest: 5’3”
Tallest: 6’3”
Average age
30-35
Youngest: 22
Oldest: 42
Number of freelancers/year
6-10
Number of interns/year
1-2
Average: 1-2
Studio Disciplines
Breakdown of Work
Number of studio projects
51–75
Pro-bono projects
1–5
Strategy/Execution
80% Strategy
20% Execution
Primary Specialties
- Brand Strategy (42)
- Branding & Identity (77)
- Packaging (45)
- Print (75)
- Product (23)
Outside the scope of the studio
- Illustration (18)
- Industrial Design (35)
- Mobile Design (16)
- Motion (35)
- Typeface Design (20)
Clients’ Industries
- Advertising (22)
- Fashion (45)
- Products (32)
- Restaurants & Food (29)
- Retail (43)
Biggest Competition
Advertising Agencies
Milana Kosovac, Founder, Partner
Demographics
Female, from Sept-Iles, Quebec, Canada, now lives in Upper West Side, New York City, New York. Formal education is graduate degree (SCI-ARC).
Industry before design
Architecture & Film
Previous Design Employment
- Frank Gehry
- Dominique Perrault
- ROTO (Michael Rotondi)
Time spent designing
80% actual
60% desired
Tobias Lundquist, Cofounding Partner
Demographics
Male, from Stockholm, Sweden, now lives in Upper West Side, New York, NY. Formal education is undergraduate degree, primary design education is school (University of Stockholm, SCI-Arc).
Years in Design Industry
13 years
Average: 17 years
Industry before design
Architecture
Previous Design Employment
- Daniel Libeskind
- Neil Denari
- Skidmore, Owings & Merrill
Teaching Design
- Pratt Institute — years
- Columbia University — years
Board Member on Professional Design Organizations
- American Institute of Architects — years
Time spent designing
30% actual
50% desired
Location
The Space
The studio is about 1200 square feet. It’s rented and they’ve been there for 3 years.
Number of times moved
2
Total people in space
8
Amenities
- Cleaning service (44)
- Doorman (23)
- Large format printer (19)
- Library/book collection (67)
- Photo/video equipment (45)
- Pin-up board (43)
Number of conference rooms
0
Client meetings held in studio: Never
Number of plants
0
Type of chair
Kartell
Decorations
Process materials for ongoing projects
Desk Policy
We keep our desks clean and tidy.
Space Satisfaction
Not satisfied. We’re planning to move within the next year
Working Days
Working week
The work week is 50-59 hours/week, core hours are 9:00-7:00, with the first in at 9:00am and the last out at 7:00pm.
31% of studios work 50-59 hours/week.
The average is 40-49 hours/week.
Paid Vacation
6-10 days
26% of studios in this range
Paid Holidays
5 days
Average: 7
Work Weekends?
A couple times/month
Take Summer Fridays?
No
Busiest Time of day?
It’s high intensity all day
Favorite Typefaces:
Culture
Music
Plays music for 100% of the day at an average volume. Currently obsessed with Spotify, KCRW (LA Station).
Biking to work
4
127 bikers across all studios
Pick your poison
Tequila
Overall Noise Level
Average
59% of studios are average
Working groups
Encourage freelance work?
No
Internal studio meetings
Every day
Lunch Habits
Eats individually
Favorite delivery/take-out: Bottino
Eat out for lunch?
A couple times/month
Critiquing Process
Studio Outings
Lunch
Favorite Place(s): Anything in West Chelsea