aesthetic portrait
photo portrait
Left to Right: Urshula Barbour, Paul Carlos, Karilyn Johanesen, Juan Pablo Gomez, Eva Bochem-Shur, Carrie Kawamura, Rit Limphongand, Sasha Jotwani, Camille Sacha Salvador

About

Studio Size

Medium (6-20)

Year founded

2002

Borough

Manhattan

Studio Bio/Philosophy

We work on projects that enrich communities, so we choose to work primarily with cultural and civic institutions. Many of our projects involve curators, artists, architects, urban planners and writers who have conceptual, aesthetic, or editorial visions, which we interpret in smart, accessible ways to the public.

Elsewhere

The Team

Pure+Applied has 8 people. Of those, 2 are studio heads.

24% of studios are medium-sized (6-20 people).

Studio Disciplines

Breakdown of Work

4%

Motion

14%

Interactive

Primary Specialties

  • Art Direction (58)
  • Books (52)
  • Branding & Identity (77)
  • Editorial/Publication Design (51)
  • Environmental Design (38)
  • Exhibition Design (33)
  • Experience Design (33)
  • Illustration (45)
  • Information Graphics (41)
  • Print (75)
  • Web Design (59)

Clients’ Industries

  • Local & community organizations (41)
  • Media & Publishing (58)
  • Products (32)
  • The Arts/Cultural Institutions (71)

Pure+Applied’s Clients

Paul Carlos, Partner

Previous Design Employment

Teaching Design

  • Parsons The New School for Design — 15 years
  • Maryland Institute College of Art — 5 years
  • The Cooper Union — 2 years

Board Member on Professional Design Organizations

  • Type Director’s Club (TDC) — 0 years

Urshula Barbour, Partner

Teaching Design

  • City College of New York — 5 years
  • Parsons The New School for Design — 7 years

Location