2x4
By Number: 1. Kristen Shifferdecker 2. Michael Greenblatt 3. Liliana Palau 4. Jessica Dobkin 5. Daniel Peterson 6. Ryan Brooke Thomas 7. Daniel Soderstedt 8. Florian Mewes 9. Donnie Luu 10. Georgianna Stout 11. Michael Rock 12. Susan Sellers 13. Christina Papalexandri 14. Eileen Costello 15. Beverly Liang 16. Douglas Freedman 17. Alfons Hooikaas 18. Sung Kim 19. Jeffrey Ludlow 20. Derek Hunt 21. Timothy Gambell 22. Milena Sadee 23. Chris Rypkema 24. Joanne Wanjohi 25. Gala Delmont-Benatar 26. Jaewon Seok 27. Ryan Weafer 28. Jing Xin 29. Celine Fu
Multifesto: A communal design manifesto by 2x4 is born of the idea that design is a verb not a product, and a collaborative endeavor, not the mark of an individual. We welcome contributions by designers everywhere and from every discipline. Submit your 3-word manifesto here.
About
Studio Size
Large (21+)
Year founded
1994
Borough
Manhattan
Studio Bio/Philosophy
Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of our work is brand strategy for cultural and commercial clients who value the power of design.
The Team
2x4 has 30 people. Of those, 3 are studio heads.
15% of studios are large-sized (21+ people).
Studio Disciplines
Breakdown of Work
Strategy/Execution
60% Strategy
40% Execution
Primary Specialties
- Art Direction (58)
- Books (52)
- Brand Strategy (42)
- Branding & Identity (77)
- Editorial/Publication Design (51)
- Environmental Design (38)
- Exhibition Design (33)
- Experience Design (33)
- Information Graphics (41)
- Interaction Design (36)
- Packaging (45)
- Print (75)
- Typeface Design (25)
- Web Design (59)
Clients’ Industries
- Education (40)
- Fashion (45)
- Healthcare (18)
- Retail (43)
- The Arts/Cultural Institutions (71)
- TV (17)
2x4’s Clients
- Arper
- AT&T Performing Arts Center
- Lincoln Center
- Nike (10)
- Novartis
- Prada
- The Broad Art Foundation
- Tiffany & Company (2)
Georgianna Stout, Partner
Michael Rock, Partner
Teaching Design
- Rhode Island School of Design — 5 years
- Yale University — 17 years
- Columbia University — 4 years
Susan Sellers, Partner
Teaching Design
- Yale University — 13 years