Alfalfa Studio: Growing Fresh Ideas. We are a branding and design firm located in SoHo. Our philosophy? Make the idea clear and simple, the design surprising and beautiful. We collaborate closely with our clients to provide results-driven solutions in brand strategy, brand identity, image-making, animation and film, interactive and web design.
24% of studios are medium-sized (6-20 people).
I spent a week in New York with my Aunt Marina from Buenos Aires in the summer of 1987. She asked me whether I'd like to leave Mexico City and come to NY to study. That's how it all started, and it moved FAST: Visited Parsons; had bad experience. Met Prof. George Preston @ CCNY; was extremely helpful, accepted me into the MFA program. Months of paperwork, got student visa. Moved to NYC summer 1988. Printmaking with Emanoel Araujo Graduated MFA 1990 Bookkeeper 1991-95. Missed Design too much. Hired by AIGA in 1996; directed Competitions/Exhibitions through 2011. Worked on many great projects, met a lot of very talented people. Teach Proj Mgmt 4 Creatives at SVA since 2008 Partnered with Rafael Esquer at Alfalfa Studio in 2012
Average: 17 years
Approximately 129 square feet/person. The average is 210 square feet/person.
37% of studios share a space.
Alfalfa Studio: 6, Other: 8
Client meetings held in studio: More than half
Books and bookshelves, Our work, Process materials for ongoing projects
We keep our desks clean and tidy.
We love it, it’s perfect
50% of studios work 40-49 hours/week.
The average is 40-49 hours/week.
26% of studios in this range
42% of studios have side projects.
127 bikers across all studios
36% of studios are quiet
Favorite delivery/take-out: Despaña
Favorite sit-down lunch: El Portal