aesthetic portrait
photo portrait
Front Row: Andre Andreev, Dan Covert, Willy & Varick Back Row: Mike Cook , Josh Parker, Jon Dacuag, Megan Potter, Paul Imperio, Evan Anthony

About

Studio Size

Medium (6-20)

Year founded

2007

Borough

Manhattan

Studio Bio/Philosophy

dress code is a production company, specializing in 2D and 3D animation, stop motion and live action direction. We're a tight group of directors, producers, designers, illustrators and animators, located in the Lower East Side of NYC.

The Team

dress code has 7 people. Of those, 2 are studio heads and 3 are managerial.

24% of studios are medium-sized (6-20 people).

Gender Breakdown

86% male

14% female

Average height

5’10”-6’

Shortest: 5’6”
Tallest: 6’3”

Average age

30-35

Youngest: 24
Oldest: 32

Number of freelancers/year

26-50

1-5 are long-term freelancers

Number of interns/year

3-4

Average: 1-2

Studio Disciplines

Breakdown of Work

90%

Motion

5%

Interactive

Number of studio projects

26–50

Pro-bono projects

1–5

Strategy/Execution

10% Strategy

90% Execution

Primary Specialties

  • Art Direction (58)
  • Motion (29)

Outside the scope of the studio

  • Illustration (18)
  • Sound Design (49)

Clients’ Industries

  • Advertising (22)
  • Fashion (45)
  • Healthcare (18)
  • Media & Publishing (58)
  • Movies/Film (19)
  • Music (28)
  • Products (32)
  • Retail (43)
  • Sports (22)
  • Technology (37)
  • The Arts/Cultural Institutions (71)
  • TV (17)

dress code’s Clients

Andre Andreev, Partner

Demographics

Male, from Pernik, Bulgaria, now lives in Williamsburg, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (California College of the Arts).

What’s been the biggest influence on your design career?

My father — also a graphic designer — Krassimir Andreev.

Years in Design Industry

8 years

Average: 17 years

Teaching Design

  • Pratt Institute — 8 years

Time spent designing

80% actual

80% desired

Dan Covert, Partner

Demographics

Male, from Montgomery, Ohio, USA, now lives in Park Slope, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (California College of the Arts).

Teaching Design

  • Pratt Institute — 8 years

Location

The Space

The studio is about 900 square feet. It’s rented and they’ve been there for 6 years.

Number of times moved

0

Total people in space

7

Amenities

  • Balcony (4)
  • Coffee maker (53)
  • Free booze (28)
  • Free drinks (27)
  • Free snacks (27)
  • Library/book collection (67)
  • Photo/video equipment (45)
  • Private bathrooms (34)
  • Roof access (14)

Number of conference rooms

0

Client meetings held in studio: Less than half

Number of plants

6-10

Decorations

Books and bookshelves, Massive murals, Our friends' artwork, Our work, Photos

Desk Policy

To each their own: some keep their desks tidy, while others like it messier.

Space Satisfaction

We like it, but plan to make some changes to the space

Working Days

Working week

The work week is 50-59 hours/week, core hours are 9:30-8:30, with the first in at 9:30am and the last out at 8:30pm.

31% of studios work 50-59 hours/week.
The average is 40-49 hours/week.

Paid Vacation

11-15 days

41% of studios in this range

Paid Holidays

8 days

Average: 7

Work Weekends?

Once a month

Take Summer Fridays?

No

Busiest Time of day?

Afternoon

Favorite Typefaces:

Culture

Music

Plays music for 10% of the day at a quiet volume. Currently obsessed with Riff Raff, and most played over the last year is Roze!.

Biking to work

3

127 bikers across all studios

Pick your poison

Tequila

Overall Noise Level

Average

59% of studios are average

Studio pets

2 dogs

32% have pets at the studio

Extra-curricular activities

Soccer Team

Working groups

33%

Studio

Encourage freelance work?

Indifferent

Internal studio meetings

Once a week

Lunch Habits

Everyone eats together

Favorite delivery/take-out: Tiny's Giant Sandwiches

Eat out for lunch?

Once a month

Favorite sit-down lunch: Calexico LES

Critiquing Process

90%

On-screen reviews

Studio Outings

Dinner, Drinks after work, Parties

Favorite Place(s): places with open bar

Studio Rituals

Sexual Harassment Friday (Equal Opportunity)

Hashtags

  • #bulgarianhomies
  • #neversleep
  • #nocheese
  • #scandanavianinterns