ETC
About
Studio Size
Small (1-5)
Year founded
2011
Borough
Brooklyn
Studio Bio/Philosophy
ETC is a NY-based design studio founded by Geoff Halber & Kyle Blue. The studio specializes in identity, publishing, and interactive projects for clients spanning culture and commerce. Their design work often employs sophisticated typographic systems and a high-level of craftsmanship to elevate business approaches and editorial content.
The Team
ETC has 3 people. Of those, 2 are studio heads.
60% of studios are small-sized (1-5 people).
Average height
More than 6’
Shortest: 6’0”
Tallest: 6’1”
Studio Disciplines
Breakdown of Work
Primary Specialties
- Art Direction (58)
- Books (52)
- Branding & Identity (77)
- Editorial/Publication Design (51)
- Environmental Design (38)
- Illustration (45)
- Information Graphics (41)
- Interaction Design (36)
- Print (75)
- Web Design (59)
Clients’ Industries
- Education (40)
- Fashion (45)
- Local & community organizations (41)
- Media & Publishing (58)
- Music (28)
- Restaurants & Food (29)
- Technology (37)
- The Arts/Cultural Institutions (71)
ETC’s Clients
- Brooklyn Historical Society
- Columbia University (7)
- Ford Motor Company
- Herman Miller (4)
- MIT Press
- Nevada Museum of Art
- Project Syndicate
- Sightglass Coffee
- SPIN Magazine (2)
- Yerba Buena Center for the Arts
Geoff Halber, Co-Founder
Demographics
From Veazie, Maine, United States, lives in Clinton Hill, Brooklyn , New York. Primary design education is school (Yale School of Art).
Previous Design Employment
- Planet Propaganda
- Winterhouse (2)
- Dwell Magazine (2)
- The New School
Teaching Design
- Shristi School of Art, Design and Technology — 1 years
- Vermont College of Fine Art — 1 years
Kyle Blue, Co-Founder
Demographics
From Maxton, North Carolina, United States, lives in Clinton Hill, Brooklyn, New York. Primary design education is school (North Carolina State University).
Previous Design Employment
- Yeehaw Industries
- Tenazas Design
- Walker Art Center
- Dwell Magazine (2)
- Apple (2)
Location
The Space
Amenities
- Bike storage (26)
- Coffee maker (53)
- Elevator (54)
- Large format printer (19)
- Library/book collection (67)
- Photo/video equipment (45)
- Pin-up board (43)
- Roof access (14)
Number of conference rooms
1
Client meetings held in studio: Less than half
Number of plants
6-10
Type of chair
Aeron
Decorations
Books and bookshelves, Process materials for ongoing projects, Kunst Kredit 1978/79 Poster, by Wolfgang Weingart
Desk Policy
To each their own: some keep their desks tidy, while others like it messier.
Working Days
Working week
The work week is 50-59 hours/week, core hours are 9:00-7:00, with the first in at 9:00am and the last out at 7:30pm.
31% of studios work 50-59 hours/week.
The average is 40-49 hours/week.
Work Weekends?
Once a month
Busiest Time of day?
Afternoon
Culture
Music
Plays music for 70% of the day at an average volume. Currently obsessed with Daft Punk, and most played over the last year is Tanlines.
Biking to work
2
127 bikers across all studios
Overall Noise Level
Quiet
36% of studios are quiet
Working groups
Encourage freelance work?
Indifferent
Internal studio meetings
A couple times/week
Lunch Habits
Eats in small groups
Eat out for lunch?
Once a week
Favorite sit-down lunch: Le Gamin