Franklyn
About
Studio Size
Small (1-5)
Year founded
2012
Borough
Brooklyn
The Team
Franklyn has 5 people. Of those, 2 are studio heads.
60% of studios are small-sized (1-5 people).
Gender Breakdown
60% male
40% female
Average age
26-30
Youngest: 25
Oldest: 33
Studio Disciplines
Breakdown of Work
Number of studio projects
26–50
Pro-bono projects
1–5
Strategy/Execution
35% Strategy
65% Execution
Primary Specialties
- Art Direction (58)
- Books (52)
- Brand Strategy (42)
- Branding & Identity (77)
- Editorial/Publication Design (51)
- Exhibition Design (33)
- Illustration (45)
- Interaction Design (36)
- Mobile Design (30)
- Packaging (45)
- Print (75)
- Typeface Design (25)
- Web Design (59)
- Web Development (25)
Clients’ Industries
- Advertising (22)
- Education (40)
- Fashion (45)
- Finance & Investment (26)
- Local & community organizations (41)
- Media & Publishing (58)
- Music (28)
- Products (32)
- Restaurants & Food (29)
- Retail (43)
- Technology (37)
- The Arts/Cultural Institutions (71)
Franklyn’s Clients
- American Express (3)
- Art Directors Club
- Ghurka
- Rhode Island School of Design
- Telefonica Digital
- The Jewish Museum
- The Judd Foundation
- The New York Times (12)
Michael Freimuth, Partner, Creative Director
Demographics
Age 33, Male, from Chicago, IL, United States, now lives in Williamsburg, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (Rhode Island School of Design).
What’s been the biggest influence on your design career?
I've tried to limit myself here, so the four big ones are: 1) Rhode Island School of Design, which gave me a great circle of creative friends and plenty of typography, 2) a gentleman named Ed Marzsewski, who introduced me to the thriving underground Chicago art scene, 3) moving to New York after my time in Chicago, it (still) feels like there's no ceiling here, and 4) working at Sagmeister, which felt more like a graduate program than a job, where I was simply allowed to play.
Years in Design Industry
10 years
Average: 17 years
Previous Design Employment
- Grady Campbell
- VSA Partners (2)
- Sagmeister Inc (3)
Teaching Design
- School of Visual Arts — 1 years
Board Member on Professional Design Organizations
- Art Director’s Club (ADC) Young Guns — 1 years
Time spent designing
30% actual
70% desired
Patrick Richardson, Partner
Demographics
Age 33, Male, from Chicago, IL, USA, now lives in Williamsburg, Brooklyn, NY. Formal education is some college/university, primary design education is self-taught.
What’s been the biggest influence on your design career?
My partner Michael and I were both hired at a small studio a couple of weeks apart and working very closely together. In the first month I sized him up as a complete asshole and loathed working with him. During one particularly challenging situation I was seriously considering leaving the job because of it, but in the heat of it I asked him to take a walk with me. I was ready for a fight, but a really honest and healthy conversation followed and we became close friends shortly thereafter. We still have moments of conflict and tension, but that experience taught me not to judge people too quickly and that communication serves me much better than avoidance or passive aggression.
Years in Design Industry
10 years
Industry before design
Hotel management
Previous Design Employment
- Harry Allen Design
- Arnell Group
- Smart Design (2)
- Tender Creative
- VSA Partners (2)
Time spent designing
20% actual
50% desired
Location
The Space
They share a space with 1 other company/individual.
Total people in space
10
Franklyn: 5, Other: 5
Working Days
Working week
The work week is 40-49 hours/week, core hours are 9:30-6:00, with the first in at 8:30am and the last out at 7:00pm.
50% of studios work 40-49 hours/week.
The average is 40-49 hours/week.
Favorite Typefaces:
- Calibre (3)
- Georgia (3)
- Sentinel
Culture
Music
Plays music for 50% of the day at an average volume. Currently obsessed with Cocaine 80s, and most played over the last year is 'You Be Killin Em' by Fabolous.
Side Projects
Materiel Magazine
42% of studios have side projects.
Studio pets
1 dog
32% have pets at the studio
Working groups
Internal studio meetings
Once a week
Eat out for lunch?
A couple times/month
Favorite sit-down lunch: Parrish Hall