Gatta Design & Co
About
Studio Size
Small (1-5)
Year founded
1988
Borough
Manhattan
Studio Bio/Philosophy
KEVIN GATTA is director of Gatta Design & Co., Inc., located in the NYC. Kevin joined Herb Lubalin Associates in 1979; joined The Pushpin Group with Pocknell & Co in 1981–1988. He is a Distinguished Professor for Graduate COMD at Pratt Institute since 1981. KEVIN co-authored four texts with "Communicating Through Graphic Design" published in 2010.
Elsewhere
The Team
Gatta Design & Co has 2 people. Of those, 2 are studio heads and 1 is managerial.
60% of studios are small-sized (1-5 people).
Gender Breakdown
50% male
50% female
Average age
51-60
Youngest: 55
Oldest: 56
Number of freelancers/year
6-10
1-5 are long-term freelancers
Studio Disciplines
Breakdown of Work
Number of studio projects
51–75
Pro-bono projects
6–10
Strategy/Execution
76% Strategy
24% Execution
Primary Specialties
- Art Direction (58)
- Books (52)
- Brand Strategy (42)
- Branding & Identity (77)
- Editorial/Publication Design (51)
- Environmental Design (38)
- Exhibition Design (33)
- Information Graphics (41)
- Packaging (45)
- Print (75)
- Product (23)
- Typeface Design (25)
- Web Design (59)
Outside the scope of the studio
- Broadcast Graphics (27)
- Experience Design (12)
- Illustration (18)
- Industrial Design (35)
- Interaction Design (13)
- Mobile Design (16)
- Motion (35)
- Sound Design (49)
- Web Development (43)
Clients’ Industries
- Advertising (22)
- Education (40)
- Finance & Investment (26)
- Healthcare (18)
- Local & community organizations (41)
- Media & Publishing (58)
- Real Estate (24)
- The Arts/Cultural Institutions (71)
Biggest Competition
During these economic times, many of us share clients and jobs
Sister Studio
Jason Calfo/Calfo Design Group
Gatta Design & Co’s Clients
- AmerindoFunds
- Aquila Family of Funds
- Cabot Wrenn Furniture
- Consolidated Corporate Fund of Lincoln Center
- Continuum Health Partners
- CUNY
- Diocese of Brooklyn Queens Elementary Education
- Film Society of Lincoln Center
- Jewish Funders Network
- Mount Sinai Medical Center
- The Central Park Conservancy
- The Ford Foundation (2)
Kevin Gatta
Demographics
Age 55, Male, from Brooklyn, NY, USA, now lives in The Spring House, Broomall, PA. Formal education is graduate degree, primary design education is school (Pratt Graduate Design Program).
What’s been the biggest influence on your design career?
My Mom, Dad and art teacher Mrs McCarthy. Professors Sykes, Horvat + Ames. The early trust of my creative spirit at Lubalin by Mike Aron, Jason Calfo, Tony DiSpigna + Alan Peckolick. Then earning the trust of Seymour @Pushpin and my students @Pratt.
Years in Design Industry
38 years
Average: 17 years
Previous Design Employment
- The Pushpin Group, Inc.
- Pushpin, Lubalin, Peckolick, Inc.
- Lubalin Peckolick Associates
- Herb Lubalin Associates (2)
- Pentagram (7)
- Pratt Institute
- Calfo Aron Design
- Pocknell Studio
Teaching Design
- Pratt Institute — 34 years
Location
The Space
The studio is about 300 square feet. It’s owned and they’ve been there for 1 year, 10 months.
Number of times moved
4
Total people in space
2
Number of conference rooms
1
Number of plants
6-10
Type of chair
Steelcase
Decorations
Books and bookshelves, Our friends' artwork, Process materials for ongoing projects, Old gasoline and advertising signs
Space Satisfaction
We like it, but plan to make some changes to the space
Working Days
Working week
The work week is 30-39 hours/week, core hours are 9:30-4:30, with the first in at 7:30am and the last out at 5:00pm.
8% of studios work 30-39 hours/week.
The average is 40-49 hours/week.
Work Weekends?
Never
Take Summer Fridays?
Yes
Busiest Time of day?
Morning
Favorite Typefaces:
- Baskerville (2)
- Berkeley
- Bodoni (6)
- Drawn by-Hand
- Franklin Gothic (8)
- Garamond (8)
- Impact
- News Gothic (3)
- Stymie (2)
- Univers (10)
- Walbaum (2)
- Zaph Dingbats
Culture
Music
Plays music for 50% of the day at an average volume. Currently obsessed with Classic Rock, and most played over the last year is Classic Rock and Jazz.
Overall Noise Level
Quiet
36% of studios are quiet
Studio pets
1 dog
32% have pets at the studio
Working groups
Internal studio meetings
Once a week
Critiquing Process
Studio Outings
Dinner
Favorite Place(s): Monte's Trattoria, Amelia's Restaurant