aesthetic portrait
photo portrait
Left to Right: Patricia Belen, Greg D’Onofrio

About

Studio Size

Small (1-5)

Year founded

2004

Borough

Manhattan

Studio Bio/Philosophy

Kind Company is an independent web and print design office in New York City since 2004. Partners Greg D'Onofrio and Patricia Belen are designers, writers and the founders of Display, a platform devoted to research, writings and discoveries in graphic design history.

The Team

Kind Company has 2 people. Of those, 2 are studio heads and 2 are managerial.

60% of studios are small-sized (1-5 people).

Gender Breakdown

50% male

50% female

Average height

5’7”-5’9”

Shortest: 5’3”
Tallest: 6’1”

Average age

41-50

Youngest: 38
Oldest: 43

Number of freelancers/year

1-5

Number of interns/year

0

Average: 1-2

Studio Disciplines

Breakdown of Work

60%

Interactive

Number of studio projects

26–50

Pro-bono projects

1–5

Strategy/Execution

24% Strategy

76% Execution

Primary Specialties

  • Branding & Identity (77)
  • Print (75)
  • Web Design (59)
  • Web Development (25)

Clients’ Industries

  • Media & Publishing (58)
  • Restaurants & Food (29)
  • Retail (43)
  • The Arts/Cultural Institutions (71)

Kind Company’s Clients

  • Fresco Tours
  • Fulton Ryder
  • Glenn Horowitz Booksellers
  • GoodStory Films
  • International Association of Art Critics
  • Paul Shaw Letter Design
  • Paul Williams

Greg D'Onofrio, Partner

Demographics

From Connecticut, USA, lives in New York, NY. Formal education is undergraduate degree, primary design education is self-taught.

Patricia Belen, Partner

Demographics

From Queens, New York, USA, lives in New York, NY. Formal education is undergraduate degree, primary design education is self-taught.

Location

The Space

The studio is about 700 square feet. It’s owned and they’ve been there for 2 years.

Number of times moved

3

Total people in space

2

Decorations

Books and bookshelves, Artwork

Desk Policy

We keep our desks clean and tidy.

Space Satisfaction

We love it, it’s perfect

Working Days

Working week

The work week is 60-69 hours/week, core hours are 9:00-7:00, with the first in at 9:00am and the last out at 7:00pm.

8% of studios work 60-69 hours/week.
The average is 40-49 hours/week.

Work Weekends?

A couple times/month

Take Summer Fridays?

Every once in a while

Busiest Time of day?

Afternoon

Culture

Side Projects

Display

42% of studios have side projects.

Overall Noise Level

Quiet

36% of studios are quiet

Working groups

100%

Studio

Internal studio meetings

Every day

Hashtags

  • #akzidenz
  • #archives
  • #bibliophiles
  • #collectors
  • #designhistory
  • #graphicdesignhistory
  • #research
  • #selftaught
  • #smallbusiness
  • #swissmodern
  • #writing