aesthetic portrait
photo portrait
Left to Right: Neil MacLean, Douglas Riccardi


Studio Size

Small (1-5)

Year founded




Studio Bio/Philosophy

MEMO has been designing brands with strategy and spontaneity since 1992. We create brand identities that are multi-faceted and constantly evolving yet centered on key attributes and recognizable core messages.

The Team

MEMO has 3 people. Of those, 1 is a studio head and 0 are managerial.

60% of studios are small-sized (1-5 people).

Gender Breakdown

67% male

33% female

Average height


Shortest: 5’7”
Tallest: 6’5”

Number of freelancers/year


1-5 are long-term freelancers

Number of interns/year


Average: 1-2

Studio Disciplines

Breakdown of Work





Primary Specialties

  • Art Direction (58)
  • Books (52)
  • Brand Strategy (42)
  • Branding & Identity (77)
  • Editorial/Publication Design (51)
  • Packaging (45)
  • Print (75)
  • Web Design (59)

Outside the scope of the studio

  • Broadcast Graphics (27)
  • Experience Design (12)
  • Industrial Design (35)
  • Sound Design (49)
  • Typeface Design (20)
  • Web Development (43)

Clients’ Industries

  • Local & community organizations (41)
  • Restaurants & Food (29)
  • Retail (43)
  • The Arts/Cultural Institutions (71)

MEMO’s Clients

  • Batali and Bastianich Hospitality Group
  • Definitions Spa Services
  • Paul’s Daughter, Coney Island
  • Pizza Vinoteca
  • Schnipper’s Restaurant
  • Sugar and Plumm

Douglas Riccardi, Principal


Male, from Spring Valley, NY, USA, now lives in Fort Greene, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (RISD).

What’s been the biggest influence on your design career?

Douglas Riccardi: I had the great fortune of working at two studios where there were no boundaries, no labels, and no set job descriptions. These were M&Co. and Sottsass Associati in Milan. Not only has this has made me really enjoy working in groups, but it taught me to see my contributions as part of a bigger whole. It also taught me to appreciate the way other design professionals approach the same project, but through the lens of their discipline. I think this has made me a more well-rounded designer, has opened my eyes beyeond simply “graphic design” and has led me to seek clients with larger project scopes.

Years in Design Industry

29 years

Average: 17 years

Previous Design Employment

  • Anspach, Grossman, and Portugal
  • M&Company
  • Egg Magazine, NY
  • United Colors of Benetton, Treviso, Italy
  • Sottsass Associati, Milan, Italy

Teaching Design

  • School of Visual Arts — 7 years
  • NYU SCPS — 3 years
  • Hunter College — 1 years
  • Parsons The New School for Design — 3 years
  • Cooper Union — 1 years

Board Member on Professional Design Organizations

  • AIGA NY Chapter, Vice President — 2 years

Time spent designing

50% actual

50% desired


The Space

The studio is about 1000 square feet. It’s rented and they’ve been there for 4 years, 2 months.

Number of times moved


Total people in space



  • Bike storage (26)
  • Cleaning service (44)
  • Coffee maker (53)
  • Doorman (23)
  • Elevator (54)
  • Espresso machine (23)
  • Free booze (28)
  • Free snacks (27)
  • Library/book collection (67)
  • Photo/video equipment (45)
  • Pin-up board (43)
  • Whiteboard (23)

Number of conference rooms


Client meetings held in studio: Approximately half

Type of chair

something cheap


Books and bookshelves, Our friends' artwork, Our work, Photos, Process materials for ongoing projects

Desk Policy

To each their own: some keep their desks tidy, while others like it messier.

Space Satisfaction

We like it, but plan to make some changes to the space

Working Days

Working week

The work week is 40-49 hours/week, core hours are 9:30-6:00, with the first in at 9:30am and the last out at 6:30pm.

50% of studios work 40-49 hours/week.
The average is 40-49 hours/week.

Paid Vacation

11-15 days

41% of studios in this range

Paid Holidays

5 days

Average: 7

Work Weekends?


Take Summer Fridays?

Most weeks

Busiest Time of day?

It’s high intensity all day



Plays music for 70% of the day at an average volume. Currently obsessed with Mexican, and most played over the last year is The Smiths.

Biking to work


127 bikers across all studios

Pick your poison

Fancy Cocktails

Overall Noise Level


59% of studios are average

Extra-curricular activities

boat trips, cocktail hours

Working groups



Work from home?

Once a month

Encourage freelance work?


Internal studio meetings

A couple times/week

Lunch Habits

Everyone eats together

Favorite delivery/take-out: Go-Go Curry. It is like crack.

Eat out for lunch?

A couple times/month

Favorite sit-down lunch: Tehuitzingo Deli

Critiquing Process


On-screen reviews

Studio Outings

Day trips to museums, Drinks after work

Favorite Place(s): Coney Island, Keene's Chophouse for drinks, the Rockaways in summer, Salvation Taco

Studio Rituals

studio nespresso break 4:30 pm


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  • #hateadobecs
  • #manuallydrawcropmarks
  • #newwave
  • #oldschool