Pure+Applied
Left to Right: Urshula Barbour, Paul Carlos, Karilyn Johanesen, Juan Pablo Gomez, Eva Bochem-Shur, Carrie Kawamura, Rit Limphongand, Sasha Jotwani, Camille Sacha Salvador
About
Studio Size
Medium (6-20)
Year founded
2002
Borough
Manhattan
Studio Bio/Philosophy
We work on projects that enrich communities, so we choose to work primarily with cultural and civic institutions. Many of our projects involve curators, artists, architects, urban planners and writers who have conceptual, aesthetic, or editorial visions, which we interpret in smart, accessible ways to the public.
The Team
Pure+Applied has 8 people. Of those, 2 are studio heads.
24% of studios are medium-sized (6-20 people).
Studio Disciplines
Breakdown of Work
Primary Specialties
- Art Direction (58)
- Books (52)
- Branding & Identity (77)
- Editorial/Publication Design (51)
- Environmental Design (38)
- Exhibition Design (33)
- Experience Design (33)
- Illustration (45)
- Information Graphics (41)
- Print (75)
- Web Design (59)
Clients’ Industries
- Local & community organizations (41)
- Media & Publishing (58)
- Products (32)
- The Arts/Cultural Institutions (71)
Pure+Applied’s Clients
- Architecture for Humanity
- Center for Jewish History
- Gabriel Orozco
- Museum of Modern Art, New York
- Museum of the City of New York (2)
- New York City Department of Transportation (2)
- New York Public Library
- Prospect New Orleans / U.S. Biennial
- Rizzoli Publishers (2)
Paul Carlos, Partner
Previous Design Employment
- Donovan & Green
- Design/Writing/Research (3)
- Interiors magazine
Teaching Design
- Parsons The New School for Design — 15 years
- Maryland Institute College of Art — 5 years
- The Cooper Union — 2 years
Board Member on Professional Design Organizations
- Type Director’s Club (TDC) — 0 years
Urshula Barbour, Partner
Teaching Design
- City College of New York — 5 years
- Parsons The New School for Design — 7 years