Red Antler
About
Studio Size
Large (21+)
Year founded
2007
Borough
Brooklyn
Studio Bio/Philosophy
Red Antler is a branding consultancy based in Dumbo, Brooklyn. We approach design and language as ways to solve strategic problems, focusing on a core idea from start to finish. We specialize in startups and new ventures. Our best work is done when we’re disrupting categories to build something new.
The Team
Red Antler has 40 people. Of those, 3 are studio heads and 12 are managerial.
15% of studios are large-sized (21+ people).
Gender Breakdown
58% male
43% female
Average height
5’7”-5’9”
Tallest: 6’3”
Average age
26-30
Youngest: 20
Oldest: 44
Number of freelancers/year
11-25
6-10 are long-term freelancers
Number of interns/year
5-6
Average: 1-2
Studio Disciplines
Breakdown of Work
Number of studio projects
26–50
Pro-bono projects
1–5
Strategy/Execution
29% Strategy
71% Execution
Primary Specialties
- Art Direction (58)
- Books (52)
- Brand Strategy (42)
- Branding & Identity (77)
- Broadcast Graphics (18)
- Editorial/Publication Design (51)
- Environmental Design (38)
- Exhibition Design (33)
- Experience Design (33)
- Illustration (45)
- Industrial Design (4)
- Information Graphics (41)
- Interaction Design (36)
- Mobile Design (30)
- Motion (29)
- Packaging (45)
- Print (75)
- Product (23)
- Sound Design (6)
- Typeface Design (25)
- Web Design (59)
- Web Development (25)
Clients’ Industries
- Education (40)
- Fashion (45)
- Finance & Investment (26)
- Healthcare (18)
- Local & community organizations (41)
- Media & Publishing (58)
- Music (28)
- Products (32)
- Restaurants & Food (29)
- Retail (43)
- Sports (22)
- Technology (37)
- The Arts/Cultural Institutions (71)
- TV (17)
Red Antler’s Clients
- Birchbox
- GRK
- Hukkster
- Inside Hook
- Jane Street
- NYC Media Lab
- One Kings Lane
- PopTip
- Rent the Runway
- Sailthru
- Sugarpova
- Tasting Table
- The B Team
- The More You Know
- Vevo
Emily Heyward, Head of Strategy, Partner
Demographics
Female, from Hasting-On-Hudson, New York, United States, now lives in Cobble Hill, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (Harvard University, Postmodern Theory and Consumer Culture).
Years in Design Industry
12 years
Average: 17 years
Industry before design
Advertising
Previous Design Employment
- JWT
- Saatchi & Saatchi (2)
- D'Arcy
JB Osborne, CEO, Partner
Demographics
Male, from Malvern, PA, United States, now lives in Vinegar Hill, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (Cornell University, Business).
Years in Design Industry
10 years
Industry before design
Advertising
Previous Design Employment
- Consortium
- Saatchi & Saatchi (2)
Simon Endres, Creative Director, Partner
Demographics
Male, from Hamilton, Waikato, New Zealand, now lives in Cobble Hill, Brooklyn, NY. Formal education is undergraduate degree, primary design education is school (Canterbury University, Sculpture).
Years in Design Industry
20 years
Industry before design
Sculptor
Previous Design Employment
- Kirshenbaum Bond Senecal + Partners
- Studio Pro-Am
Teaching Design
- Parsons The New School for Design — 2 years
Location
San Francisco, CA
United States
The Space
The studio is about 5000 square feet. It’s rented and they’ve been there for 1 year, 7 months.
Number of times moved
1
Total people in space
40
Amenities
- Coffee maker (53)
- Dishwasher (24)
- Edit room (4)
- Elevator (54)
- Freezer (43)
- Library/book collection (67)
- Photo/video equipment (45)
- Pin-up board (43)
- Ping pong table (6)
- Waiting area / reception (26)
- Whiteboard (23)
Number of conference rooms
3
Client meetings held in studio: More than half
Number of plants
1-5
Type of chair
Humanscale Diffrient World Chair
Decorations
Books and bookshelves, Our work, Process materials for ongoing projects
Desk Policy
To each their own: some keep their desks tidy, while others like it messier.
Space Satisfaction
We like it, but plan to make some changes to the space
Working Days
Working week
The work week is 50-59 hours/week, core hours are 9:30-7:00, with the first in at 8:30am and the last out at 8:00pm.
31% of studios work 50-59 hours/week.
The average is 40-49 hours/week.
Paid Vacation
11-15 days
41% of studios in this range
Paid Holidays
15 days
Average: 7
Work Weekends?
Once a month
Take Summer Fridays?
Every once in a while
Busiest Time of day?
It’s high intensity all day
Favorite Typefaces:
- Chronicle (2)
- Din (until it was banned...)
- Everything by Klim Foundry
- Freight (3)
- Galaxie Polaris Book
- Gibson (2)
- Proxima Nova (6)
- Uni Sans Heavy Italic
Culture
Music
Plays music for 70% of the day at an average volume. Currently obsessed with Daft Punk, Whatever Ben wants to listen to!, and most played over the last year is Frank Ocean, Daft Punk, Tanlines, Sbtrkt, Rhye, 90’s R&B, Toro Y Moi, Kendrick Lamar, Nicolas Jaar.
Side Projects
Run a line of ping pong-inspired tee shirts and streetwear called Thompson Punke.
42% of studios have side projects.
Biking to work
6
127 bikers across all studios
Pick your poison
Beer
Overall Noise Level
Average
59% of studios are average
Studio pets
2 dogs
32% have pets at the studio
Extra-curricular activities
Soccer, ping-pong, drinking club, fashion club
Working groups
Encourage freelance work?
Indifferent
Internal studio meetings
Every day
Lunch Habits
Eats in small groups
Favorite delivery/take-out: Burger UR Way, Curry Heights, Ozu
Eat out for lunch?
Every day
Favorite sit-down lunch: Pedro's (Mexican)
Critiquing Process
Studio Outings
Attend conferences, Dinner, Drinks after work, Long Island Wine Tour, Annual Crawfish Boil
Favorite Place(s): 68 Jay Bar, Pedro's Mexican