The creative philosophy here is that there isn’t one.
Filmed by Miguel Drake-McLaughlin (Cowboy Bear Ninja)
Music by Jacob 2-2
Directed & Produced by Athletics
The fun of it is to try to solve a problem in an interesting, unique way.
There’s no ego, there’s no attitude. We’re constantly critiquing each others’ work and trying to make it better.
Physical space can’t be overestimated in terms of how you work on a daily basis.
Our aesthetics overlap but our approaches are different.
We see ourselves as editors and as readers as much as designers.
For me that was and still is the most exciting part of design, the sketch stage, because that's really the soul of the design.
If you build it, interesting things will happen.