A Panel Discussion:

Afraid to Ask / Hard to Answer

While it’s easy and fun to talk about work and process, it’s harder to pull back the curtain on the day-to-day operations of a studio and the design community at large.

We were pleased to wrap up Image of the Studio by diving deeper into the inner-workings of the studio. The panel discussed some of the finer points of running a studio, from what happens when a client or project goes bad, to business development, hiring/firing, work hours and more.


Ken Carbone, Carbone Smolan Agency
Agnieszka Gasparska, Kiss Me I'm Polish
Carin Goldberg, Carin Goldberg Design
Emily Oberman, Pentagram
Scott Stowell, Open


Matt Owens & Allison Connell, Athletics


Filmed by David Ceraso and Charles Poulson
Edited by Charles Poulson
Music by Jacob 2-2
Directed & Produced by Athletics